El-Bassiouny, N., Amin, A., and Wilson, J. (editors – 2023). What Makes a Balanced Leader? An Islamic Perspective (DeGruyter).

El-Bassiouny, N.; El-Bassiouny, D.; K. A. Mohamed, E.; and Basuony, M. (editors – 2020). Ethics, CSR and Sustainability Education in the Middle East and North Africa Region: Conceptualization, Contextualization, and Empirical Evidence (Routledge).

Cited in the Economist “In-transit: Pathways to Circular Tourism in the Middle East” report. Available online at

Editorial Board, ‘Responsible Leadership and Sustainable Management’ book series by Springer (  

Editor, GVV Egypt-Edition case studies and relevant case book sponsored by the ILO (2015) in which I also co-authored 2 case studies (one on Sharek platform by PWC-P&G-IBM and another one on the Arab African International Bank).

Schaefer, M.; Hammad, H.; Frezza, M.;  El-Bassiouny, N.; and Muster, V. (2018). Transitions of the energy sector in Egypt, Brazil and Germany – interplay between government, the private sector and civil society, TUB Online Discussion Paper Series.

El-Bassiouny, D.; and El-Bassiouny, N. (2018). “Corporate Social Responsibility (CSR) at Credit Agricole Egypt: Bridging the Academic-Practitioner Divide”, case accepted at El-Khazindar Business Research and Case Center (KCC), The American University in Cairo, Egypt.

El-Bassiouny, N. (2012). Report on the “Toward a Sustainable Society in the MENA (Middle East and North Africa) Region: Roadmap and Priorities” conference. Sage Journal of Education for Sustainable Development (JESD), vol. 6, pp. 293-294.

El-Bassiouny, N. (2010). “The 85% Niche” [Review of the book The 85% Niche: The Power of Women of All Colors – Latina, Black, and Asian]  Journal of Consumer Marketing vol. 27 (4), pp. 394-396.

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2008). “The Importance of Character Education for Tweens as Consumers.” Online NEP Reports for Marketing, Education, Cognitive and Behavioral Economics, and Labor Economics. Available online at

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2008). “The Importance of Character Education for Tweens as Consumers.” Working Paper Series, The German University in Cairo. Available online at

Hamed, S.; and El-Bassiouny, N. (2015). Mirrors of Reality: Visual Communication of the Egyptian Revolution. Dar Al-Kutub  (book signing event held at Cairo International Book Fair on Feb 6, 2015).

Contributed 2 case studies on Etisalat and El-Ezaby marketing in the global edition of the Strategic Brand Management book – Kevin Keller.

Editor, Balanced Leader Arabic book series (Al-Qiyaadah Al-Mutawaazinah), published by Dar Al-Kutub Publishing House (2013).

El-Bassiouny, N.; Adib, H.; Karem, S.; Hammad, H.; and Ammar, N. (2014). “Materialism and the Modern Consumer Society: Are People Enslaving Themselves to Modern Consumerism?” AUC Business Review pp. 38-40.

Younes, Y.; Fikry, I.; and El-Bassiouny, N. (2014). “Marketing Ethics and Implications for Public Policy in Egypt”. AUC Business Review (submitted and still under review/consideration).

El-Bassiouny, N. (2015). “The Role of Academic Institutions in Promoting CSR: The Case of the Business and Society Research Cluster (BSRC) at the Faculty of Management Technology, GUC”. CSR Egypt (Egypt’s first CSR magazine published by the Professional Development Foundation and the International Labor Organization (ILO) office in Cairo), vol. 1 (1), pp. 38-41 (online @