Participant, the 6th PRME MENA Regional Forum: Action for PRME and Sustainable Development Goals, 13-14 April, 2016, the American University in Cairo (AUC).

Organizer, “Marketing and Sustainability in a Digital World” conference at GUC in cooperation with the Technical University in Berlin (TUB), March 21-25, 2016.

Gave a session entitled “The Theoretical Foundations of Positive Psychology” – 5/6/2016 as part of the Faculty’s Social Science Research Series.

Co-Moderator, “the role of universities in CSR”, ILO-FEI second international CSR conference, January 14, 2016.

Organizer, “Business Ethics” workshop by Mr. Hatem Khater (December 11, 2015)

Organized the “Sustainable Marketing Practices in Emerging Economies” panel/workshop at the second Responsible Management Education Research (UN-PRME) Conference, September 7-8, 2015 (in which I also presented the Business and Society Research Cluster).

Co-organized the GUC/FEI/ILO international workshop “Toward Socially-Responsible and Sustainable Management Education and Practice” – May 5-7, 2015 in which I gave an opening speech entitled “Socially-Responsible Management and the Creation of Social Capital”, May 6, 2015 (event outcome @ – with Ahmed El Ragal

Invited national CSR expert at the ILO Turin training to corporates – May 20. Presentation entitled “CSR Challenges in Egypt: Research-Based Insights and Implications” – Safeer Dokki hotel, Cairo.

Presented a seminar on “sustainable consumption in Egypt” at the Technical University of Berlin (December 2015).

Represented the Business and Society Research Cluster in many events including the German chamber CSR committee, ILO events, Ahead of The Curve (with which we had an MoU), etc.

Invited participant to March 16, 2015 Experiential Learning Summit at AUC (Global Business School Network)

Presented the cluster and gave a session entitled “The Role of Academic Research in Enlightening the Path toward Development in Egypt: A Roadmap” as part of the African Development Bank and GUC symposium (March 17, 2015).

Invited Participant, “Research and Innovation for Sustainable Development in the Arab Region” Conference, 29 – 30 December 2014, Bibliotheca Alexandrina, Alexandria, Egypt

Invited Participant, “Role of CSR in Enhancing Competitiveness” conference, 3 February, 2015 organized by the Federation of Egyptian Industries and the International Labor Organization in Egypt.

El-Bassiouny, N. (August 2013). On the Road toward Sustainable Consumption: Potentials for Character Building and Education. Poster presented at the Society for Consumer Psychology summer 2013 conference, Honolulu, Hawaii

El-Bassiouny, N. (March, 2013). Islamic Character Education: Bridging the Past and the Future. Paper presented at the Teaching Ethics and the Ethics of Teaching workshop sponsored by the DAAD and organized jointly by Goettingen University and Al-Azhar University (featured at the Deutschen Arbeitsgemeinschaft Vorderer Orient für gegenwartsbezogene Forschung und Dokumentation (DAVO) newsletter p. 88

El-Bassiouny, N. (2013). “CSR and Sustainability in the Context of the Business and Society Research Cluster at the GUC”. Speech at the Academy of International Business conference at the American University in Cairo (AUC), January 12-14.

El-Bassiouny, N. (2012). “Character Education for Sustainable Consumption: Lessons from the Partnership for Education and Research for Responsible Living (PERL)”. Paper presented at the Innovative Methodologies for Sustainable Communities workshop sponsored by the DAAD, October 2-3.

Hamed, S.; and El-Bassiouny, N. (2012). “Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo”, poster presented at the Partnership for Education and Research on Responsible Living (PERL) International conference, 19-20 March, Berlin.

El-Bassiouny, N.; Hamdy, H.; Darrag, M. (2012). “Toward a Conceptual Model of Ethical Business Practice in Small and Medium Enterprises: The Case of Egypt”. Paper presented at the 9th annual World Congress organized by the Association for Global Business Advancement (AGBA), 19-21 March, Ajman, UAE.

Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2012). “A Study on the Marketing Practices of Islamic Banks in Egypt through Qualitative Research”. Paper presented at the 2nd Global Islamic Marketing Conference to be held in Abu Dhabi, UAE, January 16-18.

Karem, S.; Abou-Aish, E.; El-Bassiouny, N., and Ayoub, M. (2011). “The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market – Subsequent Integral Roadmap for Egypt” Paper presented at Sustainable Consumption – Towards Action and Impact conference, November 6-8, 2011, Hamburg, Germany (awarded a travel grant from the Sustainable Consumption Research Network and the German Ministry for Education and Research).

El-Bassiouny, N. (2011). “Between Antiquity and Modernity in Islamic Character Education: The Case of the Balanced Leader Program” Paper presented at the “Knowledge and Education in Classical Islam: Historical Foundations and Contemporary Impact” conference, Goettingen University, October 2-5, 2011, Germany (Funded by the DAAD – German Academic Exchange Service and Goettingen University).

El-Bassiouny, N.; Hammad, H.; Adib, H.; Ammar, N.; El-Guindy, S.; and Brunner, C. (2011), “Social Aspects of Marketing”, workshop at the Technische Universität München (TUM), July 6, Munich, Germany.

El-Bassiouny, N.; Adib, H.; and Makhlouf, S. (2011). “Islamic Character Education in the Face of Childhood Consumerism”, Cambridge University (UK) conference on “Reforms in Islamic Education” (April 9-11, 2011) organized by Prince Alwaleed Bin Talal Centre of Islamic Studies (Cambridge) and the Prince Alwaleed Bin Talal Centre for the Study of Islam in the Contemporary World (Edinburgh) – research integrated in the center’s thematic report available online at

El-Guindy, S.; and El-Bassiouny, N. (2011). “Pharmaceutical Promotion Activities and their Effect on Physicians’ Brand Awareness: The Case of Egypt”, paper presented at LCBR European Marketing Conference July 7-8, Frankfurt am Maine, Germany.

El-Sayed, H.; and El-Bassiouny, N. (2011). “An Outlook into the Academic-Practitioner Divide with Implications for International Marketing Education”. Proceedings of the Sixth International Conference on Higher Education Marketing (ICHEM), AUC, Egypt.

El-Bassiouny, N. (2011). “Marketing Ethics and Balanced Leadership”, speech invitation at UAE University (declined due to turbulence in Egypt at the time)

El-Bassiouny, N.; and Kamel, M. (2010). “Toward a Conceptual Framework of Higher Education Marketing: Challenges, Criteria, and Strategies”. Paper presented at the Fifth International Conference on Higher Education Marketing (ICHEM), Southampton University, Solent, UK.

El-Bassiouny, N. (2010). “Global Sustainability: The Egyptian Context”. Presentation at the Global Business Ethics Symposium (GBES2010) at Bentley University (awarded a $4,500 grant by the State Street Foundation and Bentley University).

El-Bassiouny, N. (2010). “Islamic Moral Education and Holistic/Balanced Leadership”. Presentation at the World Congress on Middle-Eastern Studies (WOCMES 2010) at Barcelona, Spain (awarded a grant by Al-Azhar University).

El-Bassiouny, N. (2009). “Business Ethics for Entrepreneurs: A Systematic Decision Making Framework” speech at the GUC Entrepreneurship Day.