CONFERENCE PUBLICATIONS & SPEECH INVITATIONS
El-Bassiouny, N. (2023). “Client-Based Projects (CBPs) as Experiential Learning Tool in Marketing Channels & Distribution Course”, Association of Collegiate Marketing Educators (ACME) conference, Texas, US (March 8-11) – virtual.
Habil, S., El-Deeb, S., and El-Bassiouny, N. (2022).Generation COVID: Augmented Reality and the New Digital Consumer, Proceedings of the 2022 AMA Winter Academic Conference, 10 – 20 Feb. Available online at https://www.ama.org/wp-content/uploads/2022/02/Front-of-Winter-22-Proceedings-merged-1.pdf (p. 656)
Anwar, Y., and El-Bassiouny, N. (2022). Marketing and the Sustainable Development Goals: Case Studies from Egypt. Proceedings of the Academy of Marketing Science conference. May 25-27, California
Adham, N., Hammad, H., Adib, H., and El-Bassiouny, N. (2022). Religious Coping and Consumer Wellbeing: A Study Amidst the COVID-19 Pandemic. Proceedings of the 2022 AMA Marketing and Public Policy Conference, June (virtual).
Abutaleb, S., and El-Bassiouny, N. (2022). Proposed Framework for Sustainable Business Models in Sharing Economy Contexts. 7th International Conference on New Business Models. June 22 – 24, Italy.
El-Bassiouny, N., Adib, H., and Hammad, H. (2021). “Is there Gender Equity in the Islamic Environmental Ethic? An Introspect Based on Islamic Sources”, Abrahamic Traditions, Patriarchy and Sustainability international workshop, University of Connecticut, 8th of Feb.
Habil, S., El-Deeb, S., and El-Bassiouny, N. (2021). “The New Normal for the Retail Sector: The Relationship between Augmented Reality Technology and Online Customer Experience”. Paper presented at Second Out of (and into) Africa Conference (Virtual Conference) during October 25th to October 26th 2021.
Abdelnaeim, S., El-Bassiouny, N., and Hauser, C. (2021) “The Antecedents of Co-creation behaviors in Distance Learning: A Transformative Service Research (TSR) Perspective in a Post-COVID-19 World”. Paper presented at RME8 -The 8th Responsible Management Education Research Conference (Virtual Conference) during October 19th to October 21st 2021.
El-Bassiouny, N.; Anwar, Y.; El-Bassiouny, D.; Jamal, A.; and Wilson, J. (2020). “A Theory of the Future: How the Qur’an Foretells the Wisdom behind the Sustainability Mindset”, Proceedings of the British Academy of Marketing (BAM) 2020 virtual conference, UK.
Abu-Taleb, S., El-Bassiouny, N. and Hamed, S. (2020). Consumer Attitudes towards Collaborative Consumption in an Emerging Market: The Case of Egypt, Proceedings of the EMAC 2020 virtual conference, Budapest.
Abou-Taleb, S.; El-Bassiouny, N. (2019). Consumer Religiosity and Propensity for Online Collaborative Consumption. Paper presented at the 1st Graduate Research Conference, GUC, Egypt.
Wazir, O.; El-Bassiouny, N.; and Schmidpeter, R. (2019). On Academic Branding: A Review of the Factors Influencing Research Agenda Choice and Prioritization in Management. Paper presented at the 1st Graduate Research Conference, GUC, Egypt.
Kasber, A.; El-Bassiouny, N.; and Hamed, S. (2019). Consumer Religiosity, Luxury Consumption, and Counterfeiting: A Study of the Interrelationships. 14th Global Brand Conference, Berlin, Germany.
Mahmoud, Amira S., Aric Rindfleisch, Ahmed I. Ghoniem, and Noha El-Bassiouny (2019), “The Role of Price Transparency on the Relationship between Dynamic Pricing and Perceived Price (Un)Fairness”, AMA Winter Academic Conference, Poster Session, Austin, TX.
El-Bassiouny, N. (2019). “Twenty Mega-Trends Shaping Management Thought in 2050”. Paper presented at the 7th International OFEL Conference on Governance, Management, and Entrepreneurship (OFEL 2019), Dubrovnik, Croatia.
Abdelnaeim, S.; and El-Bassiouny, N. (2019). “A Primer on the Relationship between Entrepreneurial Cognitions and Sustainable Entrepreneurship”, Paper presented at the 6th International Conference on CSR, Sustainability, Ethics and Governance, Abu Dhabi University, Abu Dhabi, UAE.
Jamal, A.; El-Bassiouny, N.; and Raj, R. (2019). “Islamic Traveller Motivations and Challenges for the Industry”, paper presented at the 11th Annual International Religious Tourism and Pilgrimage (IRTP) Conference, Belgrade, Serbia, Singidunum University, June 26-29.
Schaefer, M.; Hammad, H.; Muster, V.; & El-Bassiouny, N (2018). “Are we what we possess? – Can conspicuous motives foster sustainable consumption in late industrialized countries?”, Paper presented at the Third International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI): Sustainable Consumption: Fostering Good Practices and Confronting the Challenges of the 21st Century, Copenhagen Business School, Copenhagen, Denmark, June 27-30.
Jamal, A.; Raj, R.; and El-Bassiouny, N. (2018). Understanding Muslim Tourist Motivations. Paper presented at the 10th Annual International Religious Tourism and Pilgrimage conference, 27 – 30th of June, 2018, the University of Santiago de Compostela (USC), Santiago, Spain
Abou-Taleb, S.; and El-Bassiouny, N. (2018). “Assessing Sustainability Marketing from Macromarketing Perspective: A Multi-Stakeholder Approach” , Paper presented at Cairo University International Conference on Business Sciences (CUCBS 2018), Marriott hotel, Cairo, Egypt.
El-Bassiouny, D.; El-Bassiouny, N.; and Letmathe, P. (2017). “Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US.” Paper presented at the International Conference on Organization and Management (ICOM 2017), November 19-20, Abu Dhabi, UAE.
Adib, H.; El-Bassiouny, N.; and Roosen, J. (2017). “The controversial relationship between materialism and pro-environmental behavior: An empirical study on consumers’ intentions to buy to green technologies in Egypt.” Paper presented at the International Conference on Organization and Management (ICOM 2017), November 19-20, Abu Dhabi, UAE.
Schaefer, M.; Hammad, H.; El-Bassiouny, N; & Muster, V. (2017). Handbags versus E-Bikes: A Comparison of Conspicuous Consumption in Egypt and Germany, Paper presented at the 18th European Roundtable for Sustainable Consumption and Production (ERSCP 2017): Towards a Greener Challenge and Evolution in the Framework of the Circular Economy, , Skiathos, Greece, October 1 – 5.
Zahran, N.; El-Bassiouny, N.; and Darrag, M. (2017). “Toward an Integrative Framework for Corporate Social Responsibility (CSR) Communication”, Paper presented at Cairo University Business School International Conference, Marriott Hotel, Cairo, April 22-24 (Best Paper Award)
Sami, A.; Ghoneim, A.; El-Bassiouny, N.; and Gad, A. (2017). “The Relationship between Materialism, Consumers’ Perception of Ethical Marketing, and Purchase Intention: Setting the Research Agenda”, Paper presented at Cairo University Business School International Conference, Marriott Hotel, Cairo, April 22-24
Badran, D.; El-Bassiouny, N.; and Silberer, G. (2016). “Cross-cultural study to understand the relationship between Elements of Corporate Visual Identity (CVI) and Consumers’ Components of Attitude”, paper presented at the 33rd annual Pan-Pacific Business Association conference, Miri, Malaysia, May 25-28
Hammad, H.; and El-Bassiouny, N. (2015). “”I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption”, paper presented at the International Conference on Organization and Management (ICOM 2015), Abou Dhabi University, UAE, November 22-3, 2015.
El-Bassiouny, N.; Seoudi, I.; Darrag, M.; & Zahran, N. (2015). An Interpretive Investigation of CSR and Religiosity in Egypt, Paper presented at the Faculty of Business Administration and Commerce International Conference – Theme “Interdisciplinary Business Research: Interfaces, Integration, and Breakthrough Extensions”, Cairo University, Cairo, May 23-25.
El-Bassiouny, N.; and Shaban, Y. (2015). “Sustainable Consumption in Egypt: Insights and Implications” Paper to be presented at the 21st Annual Research Conference of the American University in Cairo (AUC), theme of MENA Development, Cairo, Egypt, March 16-18, 2015.
Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2015). “Evidence-Based Designs and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective”, Paper presented at the 1st ARTEM Organizational Creativity International Conference, Nancy, France, March 16-7, 2015.
Ammar, N.; El-Bassiouny, N.; Hawash, R. (2015). “The Effect of Materialism on Adolescent Healthy Food Consumption: The Case of International Schools in Egypt”. Paper presented at the 2015 Annual Conference of the Emerging Markets Conference Board, Dubai, UAE, January 20-22, 2015.
El-Ebrashi, R.; Mosa, A.; El-Bassiouny, N.; Salem, R.; and Helmy, I. (2014). “An Investigation of Consumer Choices and Attitudes toward Islamic Micro-credit Products in Egypt”, Islamic Banking and Finance conference (IBF 2014), June 23-4, Lancaster University, UK (session chair on Islamic Microfinance).
Shaban, Y.; and El-Bassiouny, N. (2014). “The Multi-facets of Sustainable Consumption, Anti-Consumption, Consumer Emotional Brand Attachment and Consumer Well-Being: The Case of the Egyptian Food Industry.” Proceedings of the International Conference on Anti-Consumption Research (ICAR2014), Kiel, Germany – July 4-5.
Badran, D.; El-Bassiouny, N.; and Silberer, G. (2014). “A Cross-Cultural Study on the Relationship between Elements of Corporate Visual Identity and Consumers’ Cognitive and Affective Components of Attitude: A Case Application on Unilever” Proceedings of the Academy of Marketing conference, Bournemouth, UK – July 8 – 10.
El-Bassiouny, N.; Adib, H.; Karem, S.; Hammad, H.; Ammar, N.; Brunner, C. (2011), “Slaves of Consumerism: Highlights on Egypt Post 25 January 2011”, proceedings of the International Association for Business and Society (IABS2011) conference, Bath June 23-5 2011, UK (funded by Misr El-Kheir foundation).
El-Guindy, S.; Abou-Aish, E.; and El-Bassiouny, N. (2011). “Marketing in Restricted Industries in Egypt: The Effect of Pharmaceutical Promotions on Physicians’ Brand Awareness”. Proceedings of ICORIA conference organized by the European Advertising Academy, Berlin June 23-5, 2011 (funded by Misr El-Kheir Foundation; ToC online at http://secure.pdcnet.org/iabsproc/toc#)
Adib, H. and El-Bassiouny, N. (2011). “Youth Materialism in Egypt: An Investigation of Parental Influence and Possible Solutions”, Proceedings of the Fifth International Consumer Sciences Research Conference (Consumer 11 – July 18-21), Bonn, Germany.
El-Bassiouny, N. (2010). “The One-Billion-Plus Marginalization: Toward an Enlightened Dialogue with the Islamic World”. Paper presented at the 1st International Conference on Islamic Marketing and Branding (ICIMB2010), Kuala Lampur, Malaysia.
Adib, H. and El-Bassiouny, N. (2010). “An Exploratory Study of the Relationship between Materialism and Food Consumption in Young Consumers: Tarbiyah and the Mediating Role of Parents”. Working Paper presented at the 1st International Conference on Islamic Marketing and Branding (ICIMB2010), Kuala Lampur, Malaysia.
Seoudi, I.; and El-Bassiouny, N. (2010). “Egyptian Business Students’ Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics” Paper presented at GIRA2010 conference, Portugal.
El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2008). “Character Education Programs and the Consumer Behavior of Tweens.” Paper Presented at the Third Bi-Annual International Conference on Child and Teen Consumption, CTC08, Trondheim, Norway.
El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2009). “An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt.” The Academy of Marketing Annual Conference, Leeds, UK.