JOURNAL PUBLICATIONS & REFEREED PROCEEDINGS

 

Publications

El-Bassiouny, N. (2019). Review of [Wilson, J. (2018). Halal Branding, Claritas publishers].  The Journal of Customer Behavior (forthcoming).

El-Bassiouny, N.; El-Bassiouny, D.; Kolkailah, S.; Zahran, N.; and Moharram, S. (2019). “Corporate Social Responsibility (CSR), the Sustainable Development Goals, and Egypt 2030 Vision”, In Idowu, S. and Idowu, M. (Eds.) Current Global Practices of Corporate Social Responsibility (CSR). Springer (forthcoming).

Anwar, Y.; and El-Bassiouny, N. (2019). “Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda”, In Idowu, S. and Schmidpeter, R. (Eds.) The Future of the UN Sustainable Goals: Business Perspectives for Global Development in 2030. Springer (forthcoming).

El-Bassiouny, N.; K. A. Mohamed, E.; Basuony, M.; and Kolkailah, S. (2018). “An Exploratory Study of Ethics, CSR, and Sustainability in the Management Education of Top Universities in the Arab Region”, Journal of Business Ethics Education, 15. Available online at http://www.neilsonjournals.com/jbeeeji/E-Betal15.pdf

Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2019). “Hospital Servicescape Design for In-Patient Wellbeing”, Services Marketing Quarterly, 40 (2) (forthcoming).

Jamal, A. and El-Bassiouny, N. (2018), “Islamic tourism: Role of culture and religiosity”, In Jamal, A., Griffin, K., and Raj, R. (Eds.), Islamic Tourism: Management of Travel Destinations, CAB International, Oxfordshire, UK

El-Bassiouny, D.; and El-Bassiouny, N. (2019). “Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US”, Management of Environmental Quality (MEQ): An International Journal, 30 (1), pp.116-136.

El-Bassiouny, N.; and Zahran, N. (2018). “Back to the Future: Historical Nostalgia and the Potentials for Islamic Marketing Research”, Journal of Islamic Marketing (forthcoming).

Adib, H.; El-Bassiouny, N.; Roosen, J. (2018). “Consumers’ Salient Beliefs about Green Solar Innovations: An Elicitation Study of Egyptian Consumers”, Social Business (forthcoming)

El-Bassiouny, N.; Darrag, M.; and Zahran, N. (2018). “Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study”, Journal of Organizational Change Management, 31 (4), pp.795-809

El-Ebrashi, R.; Salem, R.; El-Kayaly, D.; El-Bassiouny, N. (2018). “What Potentials Does Islamic Micro-Credit Have? An Empirical Investigation in the Egyptian Context”, Journal of Islamic Marketing, 9 (2), pp. 305-328

El-Bassiouny, N. (2018). “The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon”, Journal of Islamic Marketing, 9 (2), pp. 296-304.

Hammad, H.; and El-Bassiouny, N. (2018). “”I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption”, Luxury Research Journal (accepted)

El-Bassiouny, N. (2017).  “Pedagogical Reflections on Islamic Marketing Education in Business Schools: A Sample Outline”, International Journal of Islamic Marketing and Branding (accepted)

El-Bassiouny, N. (2017). “The Trojan Horse of Affluence and Halal in the Arabian Gulf”, Journal of Islamic Marketing, 8 (4), pp. 578-594

El-Bassiouny, N. (2017). “Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore”, In: El-Gohary, H., Edwards, D., and Eid, R. (2016) Global Perspectives on Religious Tourism and Pilgrimage, IGI Global (accepted).

Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2016). “Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda”, International Journal of Pharmaceutical and Healthcare Marketing, vol. 10 (2), pp. 214 – 229.

Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2017). “Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective”, Journal of Cleaner Production, vol. 140, pp. 1885 – 1892.

Ammar, N.; El-Bassiouny, N.; Hawash, R.  (2016). Materialism and Healthy Food Consumption: Can Health Education Play a Role?, Social Business, vol. 6 (4), pp. 377 – 401.

Shaban, Y.; and El-Bassiouny, N. (2017). “The many facets of sustainable consumption, anti-consumption and emotional brand attachment in Egypt”, African Journal of Business and Economic Research, vol. 12 (1), 163 – 204.

El-Bassiouny, N. (2016). “Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing”, Journal of Business Research, 69 (2), pp. 569-578 – impact factor 1.872

El-Bassiouny, N.; Wilson, J.; and Esmat, S. (2017). “An Islamic Macromarketing Perspective on Sustainability” the Journal of Islamic Marketing (accepted)

El-Bassiouny, N., Wilson, J.A.J., and Esmat, S. (2016). “New Perspectives on Sustainability: Embracing Divine Attributes”, July, Salaam Gateway, Thomson Reuters, pp.1-7. Available online at http://www.salaamgateway.com/en/digital/story/new_perspectives_on_sustainability_embracing_islamic_divine_attributes-salaam18092016075421/

El-Bassiouny, N. (2016). “When Sharing is Caring: Islam and Collaborative Consumption”, July, Salaam Gateway, Thomson Reuters, pp.1-3. Available online at http://www.salaamgateway.com/en/digital/story/when_sharing_is_caring_islam_and_collaborative_consumption-salaam31072016071832/

El-Bassiouny, N. (2016). “What Makes the Ethical Consumer?”, July, Salaam Gateway, Thomson Reuters, pp. 1-4. Available online at http://www.salaamgateway.com/en/digital/story/what_makes_the_ethical_consumer-salaam31072016075647/

Abou-Youssef, Mariam, Kortam, Wael, Abo-Aish, Ehab & El-Bassiouny, Noha (2016). The Interdisciplinary Foundation of the Islamicization Phenomenon. Gulf Pacific Journal of Business Administration. 1 (1), 68-85.

El-Bassiouny, N.; Seoudi, I.; Darrag, M.; & Zahran, N. (2015). “CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach” African Journal of Business and Economic Research, vol. 10 (2-3), pp. 7-45

Ammar, N.; El-Bassiouny, N.; Hawash, R. (2017). Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda. In Marinov, M. (ed.). Research Handbook of Marketing in Emerging Economies, Edward Elgar (forthcoming).

El-Bassiouny, N. (2015). “A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?” in El-Gohary, H. and Eid, R. (ed) Emerging Research on Islamic Marketing and Tourism in the Global Economy pp. 107-115 (IGI Global) – featured in March/April 2015 Issue of the Islamic Horizons Magazine.

Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2015). “Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt”. International Journal of Bank Marketing (accepted).

Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (A), case study published at the international Giving Voice to Values collection, available online at http://www.babson.edu/Academics/teaching-research/gvv/Documents/Student/AAIB_Addresses_Social_and_Environmental_Risks_in_Loan_Assessment_A_S.pdf.

Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (B), case study published at the international Giving Voice to Values collection.

Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (Teaching Note), case study published at the international Giving Voice to Values collection.

Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (A), case study published at the international Giving Voice to Values collection, available online at http://www.babson.edu/Academics/teaching-research/gvv/Documents/Student/Sharek_and_Employee_Volunteerism_A_S.pdf.

Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (B), case study published at the international Giving Voice to Values collection.

Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (Teaching Note), case study published at the international Giving Voice to Values collection.

El-Bassiouny, N. (2014). “The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers”. Journal of Business Research, 67 (2), pp. 42-49.

http://dx.doi.org/10.1016/j.jbusres.2013.03.010 (impact factor 1.872).

Hammad, H.; El-Bassiouny, N.; Paul, P.; and Mukhopadhyay; K. (2014). “Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt”, Journal of Islamic Marketing 5(3), pp. 414-445 (Highly Commended Paper Award 2015).

Hamed, S.; and El-Bassiouny, N. (2013). “Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo” Journal of Islamic Marketing, vol. 4 (1), pp. 51-63. (Awarded Highly Commended Paper by Emerald)

Darrag, M.; and El-Bassiouny, N. (2013). “An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group”. Emerald’s Social Responsibility Journal, vol. 9 (3), pp. 362-378.

Adib, H. and El-Bassiouny, N. (2012). “Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt”, Journal of Islamic Marketing vol. 3 (3), pp. 255-282. (Awarded Highly Commended Paper by Emerald)

Kolkailah, S.; Abou-Aish, E.; and El-Bassiouny, N. (2012). “The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market”, International Journal of Consumer Studies, vol. 36 (4), pp. 369-385 (lead article)

Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2012). “An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt”.  African Journal of Business and Economic Research, vol. 7 (1), pp. 47-63.

Darrag, M.; and El-Bassiouny, N. (2011). “Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0”. Emerald Emerging Markets Case Studies Journal (EEMCSJ) – (online at http://www.emeraldinsight.com/case_studies.htm?articleid=1954691).

Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2011). “Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale”. Journal of American Science, vol. 7 (8), pp. 788-801.

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2011). “An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt” Young Consumers vol. 12(2), pp. 159-170 (nominated by Emerald for filming a video abstract; online at http://www.emeraldinsight.com/multimedia/abstracts.htm; publicized at

http://www.stm-publishing.com/?p=4986; http://www.prlog.org/11772994-emerald-launches-video-abstracts-to-showcase-research.html; & http://www.knowledgespeak.com/kspeaknewsArchieveviewdtl.asp?pickUpBatch=1867).

Seoudi, I.; and El-Bassiouny, N. (Fall 2010). “Egyptian Business Students’ Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics” the Journal of Business Leadership, pp. 29-49, produced by the American National Business Hall of Fame (http://www.anbhf.org/) – indexed in Cabell.

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2009). “The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research.” Journal of Research in Character Education (JRCE) Vol. 6, Issue 2 pp. 37-91.

 

 

Refereed Proceedings

Schaefer, M.; Hammad, H.; Muster, V.; & El-Bassiouny, N (2018). “Are we what we possess? – Can conspicuous motives foster sustainable consumption in late industrialized countries?”, Paper presented at the Third International Conference of the Sustainable Consumption Research and Action Initiative (SCORAI): Sustainable Consumption: Fostering Good Practices and Confronting the Challenges of the 21st Century, Copenhagen Business School, Copenhagen, Denmark, June 27-30.

Jamal, A.; Raj, R.; and El-Bassiouny, N. (2018). Understanding Muslim Tourist Motivations. Paper presented at the 10th Annual International Religious Tourism and Pilgrimage conference, 27 – 30th of June, 2018, the University of Santiago de Compostela (USC), Santiago, Spain

Abou-Taleb, S.; and El-Bassiouny, N. (2018). “Assessing Sustainability Marketing from Macromarketing Perspective: A Multi-Stakeholder Approach” , Paper presented at Cairo University International Conference on Business Sciences (CUCBS 2018), Marriott hotel, Cairo, Egypt.

El-Bassiouny, D.; El-Bassiouny, N.; and Letmathe, P. (2017). “Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US.” Paper presented at the International Conference on Organization and Management (ICOM 2017), November 19-20, Abu Dhabi, UAE.

Adib, H.; El-Bassiouny, N.; and Roosen, J. (2017). “The controversial relationship between materialism and pro-environmental behavior: An empirical study on consumers’ intentions to buy to green technologies in Egypt.” Paper presented at the International Conference on Organization and Management (ICOM 2017), November 19-20, Abu Dhabi, UAE.

Schaefer, M.; Hammad, H.; El-Bassiouny, N; & Muster, V. (2017). Handbags versus E-Bikes: A Comparison of Conspicuous Consumption in Egypt and Germany, Paper presented at the 18th European Roundtable for Sustainable Consumption and Production (ERSCP 2017): Towards a Greener Challenge and Evolution in the Framework of the Circular Economy, , Skiathos, Greece, October 1 – 5.

Zahran, N.; El-Bassiouny, N.; and Darrag, M. (2017). “Toward an Integrative Framework for Corporate Social Responsibility (CSR) Communication”, Paper presented at Cairo University Business School International Conference, Marriott Hotel, Cairo, April 22-24 (Best Paper Award)

Sami, A.; Ghoneim, A.; El-Bassiouny, N.; and Gad, A. (2017). “The Relationship between Materialism, Consumers’ Perception of Ethical Marketing, and Purchase Intention: Setting the Research Agenda”, Paper presented at Cairo University Business School International Conference, Marriott Hotel, Cairo, April 22-24

Badran, D.; El-Bassiouny, N.; and Silberer, G. (2016). “Cross-cultural study to understand the relationship between Elements of Corporate Visual Identity (CVI) and Consumers’ Components of Attitude”, paper presented at the 33rd annual Pan-Pacific Business Association conference, Miri, Malaysia, May 25-28

Hammad, H.; and El-Bassiouny, N. (2015). “”I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption”, paper presented at the International Conference on Organization and Management (ICOM 2015), Abou Dhabi University, UAE, November 22-3, 2015.

El-Bassiouny, N.; Seoudi, I.; Darrag, M.; & Zahran, N. (2015). An Interpretive Investigation of CSR and Religiosity in Egypt, Paper presented at the Faculty of Business Administration and Commerce International Conference – Theme “Interdisciplinary Business Research: Interfaces, Integration, and Breakthrough Extensions”, Cairo University, Cairo, May 23-25.

El-Bassiouny, N.; and Shaban, Y. (2015). “Sustainable Consumption in Egypt: Insights and Implications” Paper to be presented at the 21st Annual Research Conference of the American University in Cairo (AUC), theme of MENA Development, Cairo, Egypt, March 16-18, 2015.

Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2015). “Evidence-Based Designs and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective”, Paper presented at the 1st ARTEM Organizational Creativity International Conference, Nancy, France, March 16-7, 2015.

Ammar, N.; El-Bassiouny, N.; Hawash, R. (2015). “The Effect of Materialism on Adolescent Healthy Food Consumption: The Case of International Schools in Egypt”. Paper presented at the 2015 Annual Conference of the Emerging Markets Conference Board, Dubai, UAE, January 20-22, 2015.

El-Ebrashi, R.; Mosa, A.; El-Bassiouny, N.; Salem, R.; and Helmy, I. (2014). “An Investigation of Consumer Choices and Attitudes toward Islamic Micro-credit Products in Egypt”, Islamic Banking and Finance conference (IBF 2014), June 23-4, Lancaster University, UK (session chair on Islamic Microfinance).

Shaban, Y.; and El-Bassiouny, N. (2014). “The Multi-facets of Sustainable Consumption, Anti-Consumption, Consumer Emotional Brand Attachment and Consumer Well-Being: The Case of the Egyptian Food Industry.” Proceedings of the International Conference on Anti-Consumption Research (ICAR2014), Kiel, Germany – July 4-5.

Badran, D.; El-Bassiouny, N.; and Silberer, G. (2014). “A Cross-Cultural Study on the Relationship between Elements of Corporate Visual Identity and Consumers’ Cognitive and Affective Components of Attitude: A Case Application on Unilever” Proceedings of the Academy of Marketing conference, Bournemouth, UK – July 8 – 10.

El-Bassiouny, N.; Adib, H.; Karem, S.; Hammad, H.; Ammar, N.; Brunner, C. (2011), “Slaves of Consumerism: Highlights on Egypt Post 25 January 2011”, proceedings of the International Association for Business and Society (IABS2011) conference, Bath June 23-5 2011, UK (funded by Misr El-Kheir foundation).

El-Guindy, S.; Abou-Aish, E.; and El-Bassiouny, N. (2011). “Marketing in Restricted Industries in Egypt: The Effect of Pharmaceutical Promotions on Physicians’ Brand Awareness”. Proceedings of ICORIA conference organized by the European Advertising Academy, Berlin June 23-5, 2011 (funded by Misr El-Kheir Foundation; ToC online at http://secure.pdcnet.org/iabsproc/toc#)

Adib, H. and El-Bassiouny, N. (2011). “Youth Materialism in Egypt: An Investigation of Parental Influence and Possible Solutions”, Proceedings of the Fifth International Consumer Sciences Research Conference (Consumer 11 – July 18-21), Bonn, Germany.

El-Bassiouny, N. (2010). “The One-Billion-Plus Marginalization: Toward an Enlightened Dialogue with the Islamic World”. Paper presented at the 1st International Conference on Islamic Marketing and Branding (ICIMB2010), Kuala Lampur, Malaysia.

Adib, H. and El-Bassiouny, N. (2010). “An Exploratory Study of the Relationship between Materialism and Food Consumption in Young Consumers: Tarbiyah and the Mediating Role of Parents”. Working Paper presented at the 1st International Conference on Islamic Marketing and Branding (ICIMB2010), Kuala Lampur, Malaysia.

Seoudi, I.; and El-Bassiouny, N. (2010). “Egyptian Business Students’ Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics” Paper presented at GIRA2010 conference, Portugal.

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2008). “Character Education Programs and the Consumer Behavior of Tweens.” Paper Presented at the Third Bi-Annual International Conference on Child and Teen Consumption, CTC08, Trondheim, Norway.

El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2009). “An Empirical Assessment of the Relationship between Character/Ethics Education and Consumer Behavior at the Tweens Segment: The Case of Egypt.” The Academy of Marketing Annual Conference, Leeds, UK.