JOURNAL PUBLICATIONS & REFEREED PROCEEDINGS
Abdelnaeim, S., El-Bassiouny, N, and Paul, P. (2021). Up-Fuse Transforming Plastic Waste into Innovative Products: The Case Study of a Sustainable Egyptian Start-Up, Emerald Emerging Markets Case Studies Collection, 11 (1), pp. 1 – 13.
AbuTaleb, S., El-Bassiouny, N. and Ragab, S. (2021). “Exploring the Notion of Collaborative Consumption in an Emerging Market: The Use of Netnography”, International Review on Public and Nonprofit Marketing, 18, pp. 599 – 627.
El-Bassiouny, N., El-Garah, W., Hammad, H., and Schmitz, M. (2021). “More religious and moral world a happier one? Insights from an Islamic perspective in a post-COVID-19 world” – guest editorial, the Journal of Islamic Marketing, 12 (3), pp. 469 – 478.
El-Bassiouny, N., Seoudi, I., Abdelnaeim, S., and Jamal, A. (2021). “An Introspect into the Concept of Tourism in the Islamic Faith”, Journal of Islamic Tourism, vol. 1, pp. 22-34 (inaugural issue). Available online at http://jistour.org/en-us/dergiler/volume-1/4-s
El-Bassiouny, N.; El-Bassiouny, D.; Kolkailah, S.; Zahran, N.; and Moharram, S. (2021). “Corporate Social Responsibility (CSR) in Egypt”, In Idowu, S. and Idowu, M. (Eds.) Current Global Practices of Corporate Social Responsibility (CSR). Springer.
Wazir, O.; El-Bassiouny, N.; and Schmidpeter, R. (2021). On Academic Branding: A Review of the Factors Influencing Research Agenda Choice and Prioritization in Management. European Management Review. DOI: 10.1111/emre.12463
El-Bassiouny, N.; El-Bassiouny, D.; K. A. Mohamed, E.; and Basuony, M. (editors – 2020). Ethics, CSR and Sustainability Education in the Middle East and North Africa Region: Conceptualization, Contextualization, and Empirical Evidence (Routledge).
Abu-Taleb, S., El-Bassiouny, N. and Hamed, S. (2020). Sharing Rides and Strides towards Sustainability: An Investigation of Carpooling in an Emerging Market, Management of Environmental Quality 32 (1), pp. 4 – 19.
El-Bassiouny, N.; Mohamed, A.; and Jamal, A. (2020). Individual Choice of Management Research Agendas: Ethical Guidance from Islamic Prioritization Heuristics, Emerald’s International Journal of Humanities and Applied Social Sciences 2(1), pp. 33 – 45.
Abu-Taleb, S.; El-Bassiouny, N.; and Hamed, S. (2020). A Conceptualization of the Role of Religiosity in Online Collaborative Consumption Behavior, Journal of Islamic Marketing (forthcoming).
Abu-Taleb, S.; and El-Bassiouny, N. (2020). Assessing Sustainability Marketing from Macromarketing Perspective: A Multi-Stakeholder Approach, World Journal of Entrepreneurship, Management and Sustainable Development, 16(4), pp. 287-305.
Abu-Taleb, S., El-Bassiouny, N. and Hamed, S. (2020). “The Role of Religiosity in Collaborative Consumption Behavior” in Transforming Relationship Marketing: Strategies and Business Models in the Digital Age by Thaichon, P. and Ratten, V. (2021). Routledge.
El-Bassiouny, N.; Hamed, S.; Hammad, H.; Adib, H.; and Ammar, N. (2020). “Online C2C Interactions with Sports Brands: Insights from the #Mo Salah Brand”, In Ratten, V. (ed.) Sport Entrepreneurship and Public Policy – Building a New Approach to Policy-making for Sport (publisher Springer).
El-Bassiouny, N.; El-Bassiouny, D.; Kolkailah, S.; Zahran, N.; and Moharram, S. (2020). “Corporate Social Responsibility (CSR) in Egypt”, In Idowu, S. and Idowu, M. (Eds.) Current Global Practices of Corporate Social Responsibility (CSR). Springer (forthcoming).
Hammad, H.; Muster, V.; El-Bassiouny, N.; and Schaefer, M. (2019). “Status and Sustainability: Can Conspicuous Motives Foster Sustainable Consumption in Newly Industrialized Countries?” Journal of Fashion Marketing and Management 23 (4), pp. 537 – 550.
El-Bassiouny, N. (2019). Review of [Wilson, J. (2018). Halal Branding, Claritas publishers]. The Journal of Customer Behavior (forthcoming).
Anwar, Y.; and El-Bassiouny, N. (2020). “Marketing and the Sustainable Development Goals (SDGs): A Review and Research Agenda”, In Idowu, S. and Schmidpeter, R. (Eds.) The Future of the UN Sustainable Goals: Business Perspectives for Global Development in 2030. Springer (forthcoming).
El-Bassiouny, N.; K. A. Mohamed, E.; Basuony, M.; and Kolkailah, S. (2018). “An Exploratory Study of Ethics, CSR, and Sustainability in the Management Education of Top Universities in the Arab Region”, Journal of Business Ethics Education 15, pp. 49 – 74.
Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2019). “Hospital Servicescape Design for In-Patient Wellbeing”, Services Marketing Quarterly, 40 (2) (forthcoming).
Jamal, A. and El-Bassiouny, N. (2018), “Islamic tourism: Role of culture and religiosity”, In Jamal, A., Griffin, K., and Raj, R. (Eds.), Islamic Tourism: Management of Travel Destinations, CAB International, Oxfordshire, UK
El-Bassiouny, D.; and El-Bassiouny, N. (2019). “Diversity, Corporate Governance and CSR Reporting: A Comparative Analysis between Top-listed Firms in Egypt, Germany and the US”, Management of Environmental Quality (MEQ) 30 (1), pp. 116-136.
El-Bassiouny, N.; and Zahran, N. (2018). “Back to the Future: Historical Nostalgia and the Potentials for Islamic Marketing Research”, Journal of Islamic Marketing (accepted).
Adib, H.; El-Bassiouny, N.; Roosen, J. (2018). “Consumers’ Salient Beliefs about Green Solar Innovations: An Elicitation Study of Egyptian Consumers”, Social Business (accepted)
El-Bassiouny, N.; Darrag, M.; and Zahran, N. (2018). “Corporate Social Responsibility (CSR) Communication Patterns in an Emerging Market: An Exploratory Study”, Journal of Organizational Change Management 31 (4), pp. 795-809.
El-Ebrashi, R.; Salem, R.; El-Kayaly, D.; El-Bassiouny, N. (2018). “What Potentials Does Islamic Micro-Credit Have? An Empirical Investigation in the Egyptian Context”, Journal of Islamic Marketing (accepted)
El-Bassiouny, N. (2018). “The Hijabi Self: Authenticity and Transformation in the Hijab Fashion Phenomenon”, Journal of Islamic Marketing (accepted)
Hammad, H.; and El-Bassiouny, N. (2018). “”I Shop Therefore I Am”: Social and Psychological Transformations in Conspicuous Consumption”, Luxury Research Journal (accepted)
El-Bassiouny, N. (2017). “Pedagogical Reflections on Islamic Marketing Education in Business Schools: A Sample Outline”, International Journal of Islamic Marketing and Branding (accepted)
El-Bassiouny, N. (2017). “The Trojan Horse of Affluence and Halal in the Arabian Gulf”, Journal of Islamic Marketing (accepted).
El-Bassiouny, N. (2017). “Images of Halal: A Traveler’s Perspective on the Halal Market in Germany and Singapore”, In: El-Gohary, H., Edwards, D., and Eid, R. (2016) Global Perspectives on Religious Tourism and Pilgrimage, IGI Global (accepted).
Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2016). “Evidence-Based Design and Transformative Service Research for the Healthcare in Hospitals: Setting the Research Agenda”, International Journal of Pharmaceutical and Healthcare Marketing, vol. 10 (2), pp. 214 – 229.
Hamed, S.; El-Bassiouny, N.; and Ternès, A. (2017). “Evidence-Based Design and Transformative Service Research Application for Achieving Sustainable Healthcare Services: A Developing Country Perspective”, Journal of Cleaner Production, vol. 140, pp. 1885 – 1892.
Ammar, N.; El-Bassiouny, N.; Hawash, R. (2016). Materialism and Healthy Food Consumption: Can Health Education Play a Role?, Social Business, vol. 6 (4), pp. 377 – 401.
Shaban, Y.; and El-Bassiouny, N. (2017). “The many facets of sustainable consumption, anti-consumption and emotional brand attachment in Egypt”, African Journal of Business and Economic Research, vol. 12 (1), 163 – 204.
El-Bassiouny, N. (2016). “Where is Islamic Marketing Heading? A Commentary on Jafari and Sandikci’s (2015) ‘Islamic Consumers’, Markets, and Marketing”, Journal of Business Research, 69 (2), pp. 569-578 – impact factor 1.872
El-Bassiouny, N.; Wilson, J.; and Esmat, S. (2017). “An Islamic Macromarketing Perspective on Sustainability” the Journal of Islamic Marketing 8(2), pp. 187 – 203.
El-Bassiouny, N., Wilson, J.A.J., and Esmat, S. (2016). “New Perspectives on Sustainability: Embracing Divine Attributes”, July, Salaam Gateway, Thomson Reuters, pp.1-7. Available online at http://www.salaamgateway.com/en/digital/story/new_perspectives_on_sustainability_embracing_islamic_divine_attributes-salaam18092016075421/
El-Bassiouny, N. (2016). “When Sharing is Caring: Islam and Collaborative Consumption”, July, Salaam Gateway, Thomson Reuters, pp.1-3. Available online at http://www.salaamgateway.com/en/digital/story/when_sharing_is_caring_islam_and_collaborative_consumption-salaam31072016071832/
El-Bassiouny, N. (2016). “What Makes the Ethical Consumer?”, July, Salaam Gateway, Thomson Reuters, pp. 1-4. Available online at http://www.salaamgateway.com/en/digital/story/what_makes_the_ethical_consumer-salaam31072016075647/
Abou-Youssef, Mariam, Kortam, Wael, Abo-Aish, Ehab & El-Bassiouny, Noha (2016). The Interdisciplinary Foundation of the Islamicization Phenomenon. Gulf Pacific Journal of Business Administration. 1 (1), 68-85.
El-Bassiouny, N.; Seoudi, I.; Darrag, M.; & Zahran, N. (2015). “CSR and Religiosity in a Developing Country Context: A Comparative Case Study Approach” African Journal of Business and Economic Research, vol. 10 (2-3), pp. 7-45
Ammar, N.; El-Bassiouny, N.; Hawash, R. (2017). Materialistic Tendencies and Adolescent Healthy Food Consumption: Setting the Research Agenda. In Marinov, M. (ed.). Research Handbook of Marketing in Emerging Economies, Edward Elgar (forthcoming).
El-Bassiouny, N. (2015). “A Rhetoric on Diversity and Marketing Theory: How Does Islam Fit?” in El-Gohary, H. and Eid, R. (ed) Emerging Research on Islamic Marketing and Tourism in the Global Economy pp. 107-115 (IGI Global) – featured in March/April 2015 Issue of the Islamic Horizons Magazine.
Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2015). “Effects of Religiosity on Consumer Attitudes toward Islamic Banking in Egypt”. International Journal of Bank Marketing (accepted).
Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (A), case study published at the international Giving Voice to Values collection, available online at http://www.babson.edu/Academics/teaching-research/gvv/Documents/Student/AAIB_Addresses_Social_and_Environmental_Risks_in_Loan_Assessment_A_S.pdf.
Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (B), case study published at the international Giving Voice to Values collection.
Salem, R., El-Bassiouny, N. (2015). AAIB Addresses Social and Environmental Risk in Loan Assessment (Teaching Note), case study published at the international Giving Voice to Values collection.
Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (A), case study published at the international Giving Voice to Values collection, available online at http://www.babson.edu/Academics/teaching-research/gvv/Documents/Student/Sharek_and_Employee_Volunteerism_A_S.pdf.
Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (B), case study published at the international Giving Voice to Values collection.
Darrag, M.; El-Bassiouny, N. (2016). ‘Sharek’ and Employee Volunteerism: A Social Enterprise Succeeds in the Corporate World (Teaching Note), case study published at the international Giving Voice to Values collection.
El-Bassiouny, N. (2014). “The One-Billion-Plus Marginalization: Toward a Scholarly Understanding of Islamic Consumers”. Journal of Business Research, 67 (2), pp. 42-49.
http://dx.doi.org/10.1016/j.jbusres.2013.03.010 (impact factor 1.872).
Hammad, H.; El-Bassiouny, N.; Paul, P.; and Mukhopadhyay; K. (2014). “Antecedents and Consequences of Consumers’ Attitudinal Dispositions toward Cause-Related Marketing in Egypt”, Journal of Islamic Marketing 5(3), pp. 414-445 (Highly Commended Paper Award 2015).
Hamed, S.; and El-Bassiouny, N. (2013). “Communicating Social and Religious Values for Responsible Living in the Aftermath of a Revolution: Content Analysis of Artistic Visuals on the Streets of Cairo” Journal of Islamic Marketing, vol. 4 (1), pp. 51-63. (Awarded Highly Commended Paper by Emerald)
Darrag, M.; and El-Bassiouny, N. (2013). “An Introspect into the Islamic Roots of CSR in the Middle East: The Case of Savola Group”. Emerald’s Social Responsibility Journal, vol. 9 (3), pp. 362-378.
Adib, H. and El-Bassiouny, N. (2012). “Materialism in Young Consumers: An Investigation of Family Communication Patterns and Parental Mediation Practices in Egypt”, Journal of Islamic Marketing vol. 3 (3), pp. 255-282. (Awarded Highly Commended Paper by Emerald)
Kolkailah, S.; Abou-Aish, E.; and El-Bassiouny, N. (2012). “The Impact of Corporate Social Responsibility Initiatives on Consumers’ Behavioral Intentions in the Egyptian Market”, International Journal of Consumer Studies, vol. 36 (4), pp. 369-385 (lead article)
Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2012). “An Exploratory Investigation of the Marketing Practices Conducted by Islamic Banks in Egypt”. African Journal of Business and Economic Research, vol. 7 (1), pp. 47-63.
Darrag, M.; and El-Bassiouny, N. (2011). “Cilantro Café Goes Global: Reflections on Internationalization in Egypt 2.0”. Emerald Emerging Markets Case Studies Journal (EEMCSJ) – (online at http://www.emeraldinsight.com/case_studies.htm?articleid=1954691).
Abou-Youssef, M.; Kortam, W.; Abou-Aish, E.; and El-Bassiouny, N. (2011). “Measuring Islamic-Driven Buyer Behavioral Implications: A Proposed Market-Minded Religiosity Scale”. Journal of American Science, vol. 7 (8), pp. 788-801.
El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2011). “An Empirical Assessment of Character/Ethics Education at the Tweens Segment: The Case of Egypt” Young Consumers vol. 12(2), pp. 159-170 (nominated by Emerald for filming a video abstract; online at http://www.emeraldinsight.com/multimedia/abstracts.htm; publicized at
http://www.stm-publishing.com/?p=4986; http://www.prlog.org/11772994-emerald-launches-video-abstracts-to-showcase-research.html; & http://www.knowledgespeak.com/kspeaknewsArchieveviewdtl.asp?pickUpBatch=1867).
Seoudi, I.; and El-Bassiouny, N. (Fall 2010). “Egyptian Business Students’ Perceptions of Ethics: The Effectiveness of a Formal Course in Business Ethics” the Journal of Business Leadership, pp. 29-49, produced by the American National Business Hall of Fame (http://www.anbhf.org/) – indexed in Cabell.
El-Bassiouny, N., Taher, A., and Abou-Aish, E. (2009). “The Importance of Character Education for Tweens as Consumers: A Conceptual Model with Prospects for Future Research.” Journal of Research in Character Education (JRCE) Vol. 6, Issue 2 pp. 37-91.